The onomaturge is the one who finds words

Name creation or the art of projection

A good name creation is not only dependent on the quality of the proposals, it also relies on the ability of the decision maker to choose the word with the potential to become a brand. To do this, one has to be visionary, daring and let their imagination take over. That’s not something everyone can do. In this article, I will quote four of my clients who, in my opinion, have succeeded in projecting themselves. They don't regret it. Their brand name has allowed them to grow their business beyond expectations.

https://www.linkedin.com/pulse/name-creation-art-projection-olivier-auroy/