NAME CREATION
What they say
“Olivier helped us name our children’s clothing brand. Contact was excellent from the very first meeting. He immediately understood the concept and offered lots of creative and bold names until he found the best possible one for us, meeting all of our expectations. It would have been impossible to come up with a name we love so much without him!”
Nathalie Parmentier,
founder of Perpète
“I called on Olivier’s talents to name my new company. Taking into account my history and my personality, he created a name that resembles me while having a life of its own, but resembles no other.”
Arnaud Reby,
CEO of AWR Conseil
FOOD
Some clients:
Astra, Bel, Danone, Guigoz, Hollywood, Haribo, La pie qui chante, Lesieur, Maggi, Mars, McCain, Mousline, Nestlé, Pizza Hut, Rians, Saupiquet, Yoplait, Unisabi, Kiri, Côte d’or, Bonduelle, Nescafé, Saint-Louis, Groupe Avril, Purina, TLN, Euralis, St Hubert, NXTFood, Sodexo, Napaqaro, Elivia, Brightseed
Some names
FOLIE FRAIS (cheese) – GRAINS DE MALICE (dessert) – ISKA (chewing gum) – FORCE MENTHE (chewing gum), IDYLIS (dessert) – ILLICO FRESCO (home delivery service) – POUR DE BON (home delivery service) – AVENANCE (catering company)– NAPAQARO (catering group) – TOQLA (catering solution) — ACCRO (vegetal meat)
NONPROFITS & NGOs
Some clients :
Everybody Against Cancer, Planet Kids & Development, AFD
Some names :
TOQUES EN TRUCK (starred chefs’ campaigning for hospitals) –
EN-VIE (help for the homeless)
BANKING & FINANCIAL SERVICES
Some clients :
CKD, Cofinoga, Crédit Mutuel, La Poste, Ségécé, Crédit Agricole, Caisse d’Épargne, Société Générale, AXA, Rothschild
Some names :
SILK BANK (new bank in Pakistan) – LIBÉRO (cash collection service) – NEW DEAL (car loan)– KIDORA (network of nurseries)
BEAUTY AND COSMETICS
Some clients:
Cacharel, Chanel, Dior, Givaudan-Roure, IFF, Lancaster, Dolce & Gabbana, Lancôme, Nickel, Yves Rocher, Yves Saint Laurent, Tati, Coty, Chloé
Some names :
ICÉANE (hair salon)
DRINKS AND SPIRITS
Some clients:
Pernod-Ricard, Pepsico, Coca-Cola, Oasis, Pampryl, Perrier-Vittel, Évian, Teisseire, Shangri-la, Picon, Pommery, Rémy Martin, Kronenbourg, Brasseurs de Gayant, Maison DB, La Tisanière
Some names :
YUPICAN, MANGOORY and ONIRA (exotic fruit juices) – BARIO (non-alcoholic beer) – ZINC (premix) – RASPOUTINE, LADY GALANGA, ZACAO, CYRUS, NUA, MEZITO… (signature cocktails) – APANAGE (champagne) – VODOÏ (vodka premix) – AQUAREL (mineral water) – MAXXIUM (distributor)– PUNITION, RÉCIDIVE, CONFESSION (luxury beers)
COMMUNICATION – TELEPHONY – PUBLISHING
Some clients :
Alcatel, Bouygues Telecom, Elsevier, Grolier Interactive, EMAP, Orange, Harlequin, Havas, Groupe M6, Radio France, Pages Blanches, Ministère de la santé, Arjo Wiggins, Chapitre.com, Mondadori
Some names :
AKOS (online medical encyclopedia) – EGORA (digital platform for physicians) – KLEIO (electronic encyclopedia) – VECTONE (TV channel) – SAM (the one who doesn’t drink) – DIAMONE (paper for bank bills) – EVOLIUM (transmission module) – CINÉFAZ (movie channel) – TELISMA (voice recognition)
RETAIL & DISTRIBUTION
Some clients :
Système U, TDS, Truffaut, Décathlon, Intermarché, Aigle, Camaïeu, Le Ceps, Naf-Naf
Some names :
TWINNER (sports brand) – AVEC DES FLEURS… (florist) – JULES (clothing brand) – ROADY (car repair and maintenance) – ARTENGO (racket sports brand) – SYLL (European network of luxury pens)
INDUSTRY
Some clients:
Aérospatiale, Carrier Transicold, Eurocopter, Strafor, Tryba, Zolpan, Dupont Sabanci, Total, A2MAC1, Roullier, Pellenc ST, Rexel, Agroleague
Some names:
HELISIM: simulation pilot center – XEOL: ecological fuel, IPHORA (engrais à base de phosphate)
COMPUTER SCIENCE & TECHNOLOGY
Some clients:
Alcatel, Cartesis, LG, Schlumberger
Some names:
MANDJARO (3D device for architects) – SKOVER (software) – MAGNITUDE (software) – KEO (satellite) – STELIO (solar parking meter)
FASHION & TEXTILE
Some clients :
Well, Mailfix, Groupe Chalhoub, Celio, De Beers, Richemont
Some names:
17H10 PARIS (women’s tailors) – SMOON (period underwear) – PERPÈTE (children’s clothes from 0 to 6 years old) – LEVEL (luxury shoe store – Dubai) – DÉSINVOLTE (lingerie) – ADORNA (leather goods) – HAPPY BLEND (fashion workshop) — NATERNITY (sustainable wardrobe for mums )
EVERYDAY PRODUCTS
Some clients:
Butagaz, Caussade, Fischer, Johnson, Kimberly Clark, Sopra-Zeneca, Tesa, Thomson, Toys‘r us, Wizard, BIC, Tefal, Lampes Berger, Sunbrella
Some names :
LE CUBE (from Butagaz)
HEALTH & PHARMACEUTICALS
Some clients:
Chiesi, Novartis, Sanofi, UPSA, Urgo, Virbac, Proteor, Laboratoires Santis, Brightseed
Some names :
DIVARIUS (anti-depressant) – TRILLIANCE (anti-parasite) –
NEMO (vocal device for disabled people) – RUBORA (anti-inflammatory)
SERVICES
Some clients:
Adia, Beture, Alternative, CFA Stephenson, EM Normandie, Grant Thornton, Hérige
Some names:
ALTER & GO (wage portage company) – ARNATUR (landscaper) – B+B (transport pass for the city of Boulogne-Billancourt)
SPORTS, LEISURE & REAL ESTATE
Some clients:
Jumeirah, Espace Expansion, Emaar (EAU), Lego, Disney, FC Nantes, Pathé, PMU, Groupe Amaury, Qatar 2022 Supreme Comittee, Travelocity, La Fourmi, Intervalles, Groupe Panhard
Some names:
TINJA, SAPHIRA, SAMARAH (names of resorts) – TENORA, NAÏA (names of real estate projects) – LI BEIRUT, NAHAAM, ROSEWATER, RAY’S BAR, TORI NO SU (names of restaurants) – 6P (name of a gym) – RIDE (International Riding Encounters) – CHUU (podcast dedicated to dogs)
TRANSPORTATION
Some clients:
Air France, Ford, Mercedes, Michelin, Renault, SVTU, Volvo
Some names:
AVIANCE (airport services) – NEOS (travel magazine) – INITIALE (luxury line cars) – FLUENCE (mid-range vehicle) – L’ATELIER (Renault flagship on the Champs-Élysées) – PHEBUS (urban transport in Versailles) – CARADISIAC (online car sales platform)
BRAND STRATEGY
What they say
“We worked with Olivier on redesigning our laboratory’s brand platform. Excellent work on brand strategy and a solid approach to differentiated positioning for brands and the laboratory. Olivier’s expertise on the matter is extensive.”
Étienne de Laroulliere,
CEO of Santispharma SA
“Olivier loves brands, understands them, absorbs them and knows how to express the story they tell and the promises they make in a meaningful way. Whether it’s creating names, restructuring a portfolio or devising a brand strategy, he has the know-how and the right attitude, and his enthusiasm is infectious!”
Philippe Claverol,
Vice President Marketing of PSA
Credentials
Orange, Bel, Pernod-Ricard, Disney, HEC, Monoprix, Décathlon, Sodexho, PSA, Eutelsat, Banca di Roma, Michelin, BFGoodrich, Selecta, Candia, Biocodex, Teisseire, Leaderprice, Essilor, EM Normandie, Laboratoires Santis, Rémy Martin, Nespresso, Groupe Oddo, Foodchéri, GE Money Bank, Dubai Tourism Board, American University of Paris, NextiraOne, Dentsply, Degussa, Wyborowa, Numico, Russian Standard, Martell, WADA (World Anti-Doping Agency), PMU, Emaar, Nestlé Waters, Sudatel, Nuqul Fine Brands, HBTF, CBK, Global Investment House, Sultanate of Oman, Pakistan International Airlines, Royal Air Maroc, Jumeirah, Qatar Foundation, Chalhoub Group, GHI (Intercontinental), Chaplin Museum, Daher, Neopost, Chronopost, EDHEC, Nestlé, Racing Métro 92, SFR, Jean Niel flavors & perfumes, The Peninsula, Turkish Airlines.
CONTENT
Book on designing a car for Renault :
Featured on the radio show “La curiosité est un villain défaut” (RTL)
Some articles and opinions published in the Huffingtonpost
CONFERENCE
What they say
“Making complex notions simple and entertaining! That is what Olivier Auroy manages to do! I had Olivier speak at an event in January 2018. In 5 minutes, the audience was captivated and remained so for the next 1.5 hours. Educational without ever being teacherly, funny and well articulated, Olivier’s conference will always be remembered fondly by the people in the audience.”
Benjamin Miserel,
Communications Manager
La Nouvelle République Group
“Olivier Auroy is not only an onomaturge, he is also a bit of a miracle worker. By telling a story, by making it pleasant and entertaining, by giving it perspective and meaning, he manages to make you understand so much with so little effort.”
Emmanuel Rivière,
Managing Director of Kantar Public
Credentials :
Low costs airlines (Less frill, more thrill) (Dubai, November 2007)
Branding conference at the Cotton Revolution Convention (Dubai, May 2008)
Branding conference The new values seekers (Karachi, March 2010)
Carnet Pro – The future of branding (Tours, January 2018)
Top Companies – Brands in the new world (Niort, December 2018)
Kantar Digital Rebelion – Crois-Sens (Paris, June 2018)