NAME CREATION

What they say

“Olivier helped us name our children’s clothing brand. Contact was excellent from the very first meeting. He immediately understood the concept and offered lots of creative and bold names until he found the best possible one for us, meeting all of our expectations. It would have been impossible to come up with a name we love so much without him!”

Nathalie Parmentier, 

founder of Perpète

“I called on Olivier’s talents to name my new company. Taking into account my history and my personality, he created a name that resembles me while having a life of its own, but resembles no other.”

Arnaud Reby, 

CEO of AWR Conseil

FOOD

Some  clients:

Astra, Bel, Danone, Guigoz, Hollywood, Haribo, La pie qui chante, Lesieur, Maggi, Mars, McCain, Mousline, Nestlé, Pizza Hut, Rians, Saupiquet, Yoplait, Unisabi, Kiri, Côte d’or, Bonduelle, Nescafé, Saint-Louis, Groupe Avril, Purina, TLN, Euralis, St Hubert, NXTFood

Some names 

FOLIE FRAIS (cheese) – GRAINS DE MALICE (dessert) – ISKA (chewing gum) – FORCE MENTHE (chewing gum), IDYLIS (dessert) – ILLICO FRESCO (home delivery service) – POUR DE BON (home delivery service) – AVENANCE (catering company)

NONPROFITS & NGOs

Some clients :

Everybody Against Cancer, Planet Kids & Development


Some names :

TOQUES EN TRUCK (starred chefs’ campaigning  for hospitals) – 
EN-VIE (help for the homeless)

BANKING & FINANCIAL SERVICES

Some clients :

CKD, Cofinoga, Crédit Mutuel, La Poste, Ségécé, Crédit Agricole, Caisse d’Épargne, Société Générale, AXA, Rothschild


Some names :

SILK BANK (new bank in Pakistan) – LIBÉRO (cash collection service) – NEW DEAL (car loan) – Kidora (network of nurseries)

BEAUTY AND COSMETICS

Some clients:

Cacharel, Chanel, Dior, Givaudan-Roure, IFF, Lancaster, Dolce & Gabbana, Lancôme, Nickel, Yves Rocher, Yves Saint Laurent, Tati, Coty


Some names :

ICÉANE (hair salon)

DRINKS AND SPIRITS

Some clients:

Pernod-Ricard, Pepsico, Coca-Cola, Oasis, Pampryl, Perrier-Vittel, Évian, Teisseire, Shangri-la, Picon, Pommery, Rémy Martin, Kronenbourg, Brasseurs de Gayant


Some names :

YUPICAN, MANGOORY and ONIRA (exotic fruit juices) – BARIO (non-alcoholic beer) – ZINC (premix) – RASPOUTINE, LADY GALANGA, ZACAO, CYRUS, NUA, MEZITO… (signature cocktails) – APANAGE (champagne) – VODOÏ (vodka premix) – AQUAREL (mineral water) – MAXXIUM (distributor)

COMMUNICATION – TELEPHONY – PUBLISHING

Some clients :

Alcatel, Bouygues Telecom, Elsevier, Grolier Interactive, EMAP, Orange, Harlequin, Havas, Groupe M6, Radio France, Pages Blanches, Ministère de la santé, Arjo Wiggins, Chapitre.com, Mondadori


Some names :

AKOS (online medical encyclopedia) – EGORA (digital platform for physicians) – KLEIO (electronic encyclopedia) – VECTONE (TV channel) – SAM (the one who doesn’t drink) – DIAMONE (paper for bank bills) – EVOLIUM (transmission module) – CINÉFAZ (movie channel) – TELISMA (voice recognition)

RETAIL & DISTRIBUTION

Some clients :

Système U, TDS, Truffaut, Décathlon, Intermarché, Aigle, Camaïeu, Le Ceps, Naf-Naf


Some names :

TWINNER (sports brand) – AVEC DES FLEURS… (florist) – JULES (clothing brand) – ROADY (car repair and maintenance) – ARTENGO (racket sports brand) – SYLL (European network of luxury pens)

INDUSTRY

Some clients:

Aérospatiale, Carrier Transicold, Eurocopter, Strafor, Tryba, Zolpan, Dupont Sabanci, Total, A2MAC1, Roullier, Pellenc ST


Some names:

HELISIM: simulation pilot center – XEOL: ecological fuel

COMPUTER SCIENCE & TECHNOLOGY

Some clients:

Alcatel, Cartesis, LG, Schlumberger


Some names:

MANDJARO (3D device for architects) – SKOVER (software) – MAGNITUDE (software) – KEO (satellite) – STELIO (solar parking meter)

FASHION & TEXTILE

Some clients :

Well, Mailfix, Groupe Chalhoub, Celio, De Beers


Some names:

17H10 PARIS (women’s tailors) – SMOON (period underwear) – PERPÈTE (children’s clothes from 0 to 6 years old) – LEVEL (luxury shoe store – Dubai) – DÉSINVOLTE (lingerie) – ADORNA (leather goods)

EVERYDAY PRODUCTS

Some clients:

Butagaz, Caussade, Fischer, Johnson, Kimberly Clark, Sopra-Zeneca, Tesa, Thomson, Toys‘r us, Wizard, BIC, Tefal, Lampes Berger


Some names :

LE CUBE (from Butagaz)

HEALTH & PHARMACEUTICALS

Some clients:

Chiesi, Novartis, Sanofi, UPSA, Urgo, Virbac, Proteor, Laboratoires Santis, Brightseed


Some names :

DIVARIUS (anti-depressant) – TRILLIANCE (anti-parasite) – 
NEMO (vocal device for disabled people)

SERVICES

Some clients:

Adia, Beture, Alternative, CFA Stephenson, EM Normandie, Grant Thornton, Hérige


Some names:

ALTER & GO (wage portage company) – ARNATUR (landscaper) – B+B (transport pass for the city of Boulogne-Billancourt)

SPORTS, LEISURE & REAL ESTATE

Some clients:

Jumeirah, Espace Expansion, Emaar (EAU), Lego, Disney, FC Nantes, Pathé, PMU, Groupe Amaury, Qatar 2022 Supreme Comittee, Travelocity


Some names:

TINJA, SAPHIRA, SAMARAH (names of resorts) – TENORA, NAÏA (names of real estate projects) – LI BEIRUT, NAHAAM, ROSEWATER, RAY’S BAR, TORI NO SU (names of restaurants) – 6P (name of a gym) – RIDE (International Riding Encounters) – CHUU (podcast dedicated to dogs)

TRANSPORTATION

Some clients:

Air France, Ford, Mercedes, Michelin, Renault, SVTU, Volvo


Some names:

AVIANCE (airport services) – NEOS (travel magazine) – INITIALE (luxury line cars) – FLUENCE (mid-range vehicle) – L’ATELIER (Renault flagship on the Champs-Élysées) – PHEBUS (urban transport in Versailles) – CARADISIAC (online car sales platform)

BRAND STRATEGY

What they say

“We worked with Olivier on redesigning our laboratory’s brand platform. Excellent work on brand strategy and a solid approach to differentiated positioning for brands and the laboratory. Olivier’s expertise on the matter is extensive.”

Étienne de Laroulliere, 

CEO of Santispharma SA

“Olivier loves brands, understands them, absorbs them and knows how to express the story they tell and the promises they make in a meaningful way. Whether it’s creating names, restructuring a portfolio or devising a brand strategy, he has the know-how and the right attitude, and his enthusiasm is infectious!”

Philippe Claverol, 

Vice President Marketing of PSA

Credentials

Orange, Bel, Pernod-Ricard, Disney, HEC, Monoprix, Décathlon, Sodexho, PSA, Eutelsat, Banca di Roma, Michelin, BFGoodrich, Selecta, Candia, Biocodex, Teisseire, Leaderprice, Essilor, EM Normandie, Laboratoires Santis, Rémy Martin, Nespresso, Groupe Oddo, Foodchéri, GE Money Bank, Dubai Tourism Board, American University of Paris, NextiraOne, Dentsply, Degussa, Wyborowa, Numico, Russian Standard, Martell, WADA (World Anti-Doping Agency), PMU, Emaar, Nestlé Waters, Sudatel, Nuqul Fine Brands, HBTF, CBK, Global Investment House, Sultanate of Oman, Pakistan International Airlines, Royal Air Maroc, Jumeirah, Qatar Foundation, Chalhoub Group, GHI (Intercontinental), Chaplin Museum, Daher, Neopost, Chronopost, EDHEC, Nestlé, Racing Métro 92, SFR, Jean Niel flavors & perfumes, The Peninsula, Turkish Airlines.

CONTENT

Book on designing a car for Renault :

Featured on the radio show “La curiosité est un villain défaut” (RTL)

Appearance on RTS

Some articles and opinions published in the Huffingtonpost​​​​​​

CONFERENCE

What they say


“Making complex notions simple and entertaining! That is what Olivier Auroy manages to do! I had Olivier speak at an event in January 2018. In 5 minutes, the audience was captivated and remained so for the next 1.5 hours. Educational without ever being teacherly, funny and well articulated, Olivier’s conference will always be remembered fondly by the people in the audience.”

Benjamin Miserel,

Communications Manager 
La Nouvelle République Group

“Olivier Auroy is not only an onomaturge, he is also a bit of a miracle worker. By telling a story, by making it pleasant and entertaining, by giving it perspective and meaning, he manages to make you understand so much with so little effort.”
Emmanuel Rivière, 
Managing Director of Kantar Public

Credentials :


Low costs airlines (Less frill, more thrill) (Dubai, November 2007)
Branding conference at the Cotton Revolution Convention (Dubai, May 2008)
Branding conference The new values seekers (Karachi, March 2010)
Carnet Pro – The future of branding (Tours, January 2018)
Top Companies – Brands in the new world (Niort, December 2018)
Kantar Digital Rebelion – Crois-Sens (Paris, June 2018)