Name creation or the art of projection

A good name creation is not only dependent on the quality of the proposals, it also relies on the ability of the decision maker to choose the word with the potential to become a brand. To do this, one has to be visionary, daring and let their imagination take over. […]

What has changed (or not) in name creation

As everything is about A.I., we can wonder if naming has radically changed. This article allows me to give healthy reminders and good advice to come up with the right name.